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A pickup truck piled high with sacks of collected waste at the end of a cleanup day, Mount Kilimanjaro on the horizon behind the volunteers.

Kilimanjaro — a cleanup team loading the season's waste.

Travel with purpose

One business, two purposes.

ZARA Charity is one of three sister businesses. The other two send travellers up Kilimanjaro and across the Serengeti. That is not a coincidence — it is the funding model.

Step 1: Give at the point of booking

Every safari, climb and lodge booking offers an optional gift, pre-filled and attached to a named programme. It is one tap, at the moment a traveller feels most generous.

Step 2: Visit the project you funded

Travellers can add a project visit to their itinerary — a bookable stop, not a vague invitation. Highview and Ngorongoro sit within reach of several.

Step 3: Climb for a cause

Kilimanjaro climbers get their own fundraising page, created automatically when they book. Friends and family sponsor the climb; the money lands here.

Step 4: Stay a supporter afterwards

One record across all three businesses. A traveller who gave $50 at checkout is recognised, thanked, and told what happened next.

For travellers

Three projects you can stand in front of.

Photography to come

Ngorongoro Water Project

Clean, reliable water points for Maasai communities.

Read more
Two people kneeling on a Maasai blanket, easing a tree seedling out of its bag before planting it beside a water tank.

Tree Planting Project

Indigenous trees planted, mapped and checked at twelve months.

Read more
A pickup truck piled high with sacks of collected waste at the end of a cleanup day, Mount Kilimanjaro on the horizon behind the volunteers.

Mount Kilimanjaro Cleanup

Waste carried down off the routes, weighed and recorded.

Read more

For companies

CSR that survives a due-diligence question.

Corporate partners get a named programme, a reporting pack with real figures, and the option to bring a team out to see it. Matched giving and payroll giving are both supported.

Talk to us about a partnership

How the three businesses relateThe charity keeps its own board and its own accounts. The travel businesses carry a share of its running costs, which is why more of a donation reaches the programme — and they are named here so the relationship is on the page rather than inferred.

What a partner receives

  • A named programme and an agreed set of outcomes
  • Quarterly reporting with sourced figures, usable in an annual report
  • Photography and footage cleared for corporate use
  • A site visit for staff, arranged through the sister travel businesses
  • Matched-giving and payroll-giving setup for employees